Carrot is another fictional brand, developed by me and three other classmates. Carrot is a multi-faceted app designed to simplify the processes of applying to college, applying for financial aid, and planning for graduation. Carrot's mission is to give an advantage to current and potential California State University students by providing an all inclusive application that helps them navigate their educational journey from beginning to end.
I was responsible for the primary logo and logotype, as well as some physical touch-points, including the business system, posters, and some infographics. The brand book below is the culmination of my groups efforts.
This project taught me group cooperation, and the power of brainstorming, as well as the importance of timelines and project management, in large branding projects.
